Designing Empathy with AI: How We Built a Custom Assistant for a Therapy App

We created a heart-centered AI chatbot that could detect mood patterns and guide users to emotional support pathways.

78%
78% of users said they felt “emotionally understood”
85%
Helped reduce chat wait-times by 85%

A.I. Design

Our client, a mental health startup, wanted an AI companion that didn’t feel robotic. They needed a virtual assistant for their therapy app that could respond to users with empathy, track mood changes, and suggest relevant tools.

We led with human-centric AI design, crafting a natural language model with over 300 scripted emotional states. We trained it using anonymized user feedback, tone detection algorithms, and conversational safety nets to de-escalate distress.

After implementation, app engagement rose by 41%, and user reviews praised the “soothing presence” of the AI assistant.

Results:
  • App retention rose by 41% within 60 days
  • 78% of users said they felt “emotionally understood”
  • Helped reduce chat wait-times by 85%

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